The Future Factory
Those intersections are symbolised in the logo, inspired by the Venn diagram known as Ikigai or Zuzunaga’s Diagram — where passion, talent, livelihood and societal needs meet.
The identity reflects the project’s core values: ecology, transhumanism, transdisciplinarity and future-oriented thinking. Visually, the mark invites multiple readings — from an aerial view of a desk, to eyes, ink blots, thought bubbles or expansion arrows — sparking creativity through pareidolia. The colour system represents diverse ecosystems and the plurality of people and practices.
I led the creative direction — from naming and visual identity to the website, brand narrative and social media. The result is a cohesive and flexible brand system that captures the spirit of collective intelligence and shared futures.