Matterpieces
The logo embodies this ethos: inspired by Renaissance windows and built on the golden ratio, it connects nature, art, and architecture. At its center is the letter “M”, surrounded by an “escherian” spiral staircase — a metaphor for circular thinking and evolution. These elements evoke the tension between utopia and dystopia, possibility and impossibility, expressing the ambition of a zero-waste world.
The identity also embraces a playful, earthy aesthetic. The color palette and typography reference the 1970s “earth movement”, blending retro and modern elements to convey timelessness, organic quality, and resistance to industrial uniformity. The brand’s visual identity suggests adaptability and uniqueness — each object composed of diverse materials and tones.
Ultimately, Matterpieces is a hopeful vision: a call for zero-waste living that balances environmental, economic and social needs.
For this project, I led everything from naming and communication strategy to identity system, design and storytelling for brand and their channels (website and social media).